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Cookie Statement

Bryxx is committed to your privacy and processing of your personal data. We therefore make every effort to explain plainly and clearly with this cookie policy which cookies we use on our website and how we collect personal data. We also explain what we use them for and what your rights are in this respect.

When you visit our website, we may process personal data using online techniques such as cookies, trackers, scripts, and similar technologies (hereinafter referred to as “cookie(s)”). In principle, however, these technologies always serve the same purpose: the retrieval and tracking of information on your device, so throughout this cookie policy we will continue to use the well-known term: ‘cookie(s)’. They can be:

  1. essential cookies that are strictly necessary to send a message via an electronic communications network, to ensure the security of our website or to store information about the provision of a service that you expressly requested;
  2. functional cookies that further shape your use of our website;
  3. analytical cookies to measure and analyse your use of our website;
  4. marketing cookies to deliver (personalised) advertisements; and
  5. other third-party cookies that we allow on our website.

The version of this cookie policy dates from 25/09/2025.

  1. Table of contents
  2. Scope
  3. Who implies ‘we’?
  4. What exactly are cookies?
  5. Which cookies do we use?
    1. 5.1 Proprietary cookies
      1. 5.1.1 Essential cookies
      2. 5.1.2 Functional cookies
      3. 5.1.3 Analytical cookies
      4. 5.1.4 Marketing cookies
    2. 5.2 Third-party cookies
  6. How to delete or block cookies?
  7. Amendments to the cookie statement

This cookie declaration applies to www.Bryxx.eu.

“We”, or “our” Bryxx with registered office in Veldkant 33B, 2550 Kontich, Belgium with business registration number 0526.904.691.

If you have any questions, comments or complaints regarding this cookie policy or the processing of your personal data or wish to exercise any of your rights, please contact us by e-mail to dpo@bryxx.eu.

When you visit our website, we may process personal data using online technologies such as trackers, cookies, scripts, and similar technologies (hereinafter referred to as ‘cookies’). cookies are small information files that a website asks your browser to store on your device when you visit a website or certain pages of that specific website. The cookie enables the website to “remember” your actions or preferences over time and apply them on subsequent visits. Examples include your preferred language or details of the pages you have visited.

Cookies contain at least a unique identification of a visitor and some information about this user. Furthermore, it usually includes the name of the website the cookie came from, how long the cookie remains on your device (the expiry date).

We distinguish between our own cookies (‘first party cookies’) and cookies processed by third parties (‘third-party cookies’). Our website places cookies on its own initiative but has also third parties that can place cookies (through integrations). More specifically:

  • Proprietary cookies (“first party cookies”): these are cookies placed on our initiative. Only we have access to the information contained in the cookie.
  • Third-party cookies: cookies that are set by a third party, other than our own. With these cookies the third-party has access to the data collected in the cookie.

A further distinction can be made based on the specific purpose of the cookie (see below). For each of these categories, we will always request your prior consent, unless these cookies are essential (to provide you with a service you have explicitly requested or for the proper technical functioning of a website).

Essential cookies are necessary to improve and ensure the proper functioning of a website such as the security and accessibility. Pursuant to applicable legislation and due to technical necessity, only an information obligation applies, and we are not obliged to request your consent for the use of such cookies. These cookies are set as soon as you visit the website.

Cookie Name Service Expiration Purpose
Cookiebot Cookiebot Persistent Stores the user’s cookie consent preferences and ensures compliance with GDPR by remembering the choices made.
Google Syndication Google Session Provides core ad-related and domain resolution functionality; required for loading certain Google services.
Usercentrics Consent Management Platform Usercentrics Persistent Manages and stores user consent decisions across different categories of cookies.
gstatic.com Google Session Provides core functionalities such as loading fonts, scripts, and other static resources necessary for the website to function.

These cookies ensure your optimal use of our website by personalising certain functionalities and remembering choices, the preferred language, or your location. You cannot reject these cookies if you wish to browse our website, but they are only set after a choice has been made regarding the placement of cookies.

Cookie Name Service Expiration Purpose
Google AJAX Google Session Provides functionality for loading and rendering web content dynamically via the AJAX libraries API.
Google Fonts Google Persistent Stores user preferences for font rendering and delivers fonts to ensure consistent design across browsers.
Google Play Google Persistent Provides integration with Google Play services, enabling downloads and updates for web-based apps.
Google Tag Manager Google Persistent Stores and manages scripts/tags used for analytics and tracking without altering website code directly.
YouTube Video Google/YouTube Session Enables embedded YouTube videos and stores preferences such as playback settings.
reCAPTCHA Google 6 months Provides spam and bot protection by analyzing user interactions.
tawk.to tawk.to Session Enables live chat functionality and temporarily stores user chat data during the session.

These cookies track your use of our website and allow us to further improve your experience. These Cookies show us which pages are most and least popular and how visitors move around the website. You may refuse these cookies and so the cookies below will only be placed if you accept the analytical cookies (by giving your consent).

Cookie Name Service Expiration Purpose
_ga Google Analytics 2 years Used to distinguish unique users by assigning a randomly generated number as a client identifier. Helps measure visitor interactions and site performance.
_ga_* Google Analytics 1 year Stores and counts pageviews by persisting session state. Allows accurate tracking of user activity across multiple sessions.
_gid Google Analytics 1 day Registers a unique ID to generate statistical data on how visitors use the website on a daily basis.
_hjSessionUser_* Hotjar 1 year Stores a unique user ID to recognize returning visitors and to ensure that behavior in subsequent visits is attributed to the same user.
AnalyticsSyncHistory LinkedIn 30 days Used in connection with LinkedIn’s analytics services to store and track visits across websites, improving insights into user engagement.
lms_analytics LinkedIn 30 days Stores and tracks a visitor’s identity to provide insights into how users engage with LinkedIn services and advertising.

These cookies enable (personalised) marketing activities including ‘retargeting’ (showing ads) on own and other platforms. You can refuse these cookies and so the cookies below are only placed if you accept the analytical cookies (by giving your consent).

Cookie Name Service Expiration Purpose
Conversion Linker Google Persistent Helps track conversions more accurately by linking ad clicks with conversions across domains.
DoubleClick Ad Google Persistent Delivers targeted advertising and measures ad campaign performance.
Facebook Pixel Meta/Facebook Persistent Tracks visitor behavior across websites to build targeted advertising audiences and measure ad effectiveness.
Facebook Social Plugins Meta/Facebook Persistent Enables interaction with Facebook content (e.g., likes, shares) and tracks user behavior for ad personalization.
Google Ads Google Persistent Tracks conversions and optimizes ad delivery for Google Ads campaigns.
Google Analytics Google 2 years Collects data on website usage to measure and analyze traffic, user behavior, and marketing effectiveness.
Hotjar Hotjar Session / Persistent Analyzes user interactions (heatmaps, recordings, surveys) to optimize website usability and marketing strategies.

Our website uses social media plug-ins which causes possible third-party cookies to be placed. These cookies are not placed by us, but by the third party connected to our website through links. In turn, these websites or social media platforms may process cookies for their own purposes. These cookies are used to connect to these platforms and websites and remember data of a user if they have logged into a social media account from a website. We, therefore, recommend that you read the privacy statement of these websites before using this website, so we feel it is important to refer you to their cookie policy:

You can manage and delete all cookies already stored on your device via your internet browser settings. We would like to inform you that disabling cookies may affect your user experience and cause you to have to re-enter your preferences each time you visit our website. For more details on controlling and/or deleting cookies, please visit the page corresponding to your browser for more information:

Our organisation and therefore our website are a dynamic and innovative environment. This cookie statement may be amended if our services or applicable legislation so require. This means that we are constantly looking for better services that are tailored to your needs. It is possible that there will be new applications that require a different process in collecting or processing your data. As a matter of course, we will inform you when there are important changes to this cookie statement, and we will request your permission if necessary.